![]() ![]() That’s all a giant win for the artists and developers making metaverse work, but not much attention is going to potential metaverse audiences. Sony snatched up Fortnite developer Epic Games for $1 billion earlier this year, among other big metaverse bets. Paramount is currently hiring a Metaverse producer. Earlier this summer, Disney hired former Apple executive Mark Bozon to serve as the studio’s VP of Next Generation Storytelling Creative Experiences. This month, CAA appointed Joanna Popper, who used to run XR initiatives for HP, to the newly created role of Chief Metaverse Officer and she has already announced plans to grow her team. The business has started to grasp the need to engage the metaverse on its own terms. For Hollywood and the broader entertainment industry, the metaverse represents pure opportunity, and that’s where this column comes in. Zuckerberg has been flailing in the metaverse ever since he pivoted his entire company away from Facebook, but its potential goes well beyond bad artwork and one executive who apparently takes our interest in it for granted. Netflix, IFC, and 4 Seismic Exits: The Great Indie Contraction Continues (Column)Ģ023 Emmy Predictions: Outstanding Supporting Actress in a Comedy SeriesĢ2 Great Erotic Thrillers, from Adrian Lyne to Brian De Palma 'Super Mario Bros.' Is Not Enough: David Lowery's Case for Better Family-Friendly Movies (Column) ![]() A few days later, he acknowledged that the graphics looked “pretty basic” and promised an update soon, but the damage was done: The billionaire’s robotic avatar against the backdrop of what looked like Eiffel Tower clip art contributed to the mounting sense that this metaverse thing is teed up to become a business snafu of even greater proportans than Qwikster and Quibi combined. The Meta CEO released a digital selfie from Horizon Worlds, his company’s metaverse social platform, to announce its launch in Spain and France and the results were painful. The Internet is always a tough crowd, but in this case it’s right. ![]() “If the future involves avatars that look like the Facebook CEO’s own,” Kotaku concluded, “then we are all screwed.” “Meta spent $10 billion on developing whatever the hell it’s doing with the metaverse last year, and all it’s got to show for it is a baby doll-faced Zuckerberg hovering in front of a miniature Eiffel Tower,” wrote PC Gamer. This week, Mark Zuckerberg introduced us to his vision of the Metaverse and the world averted its eyes. ![]()
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